Amputees & people facing limb loss
Readers looking for lived experience, useful information, products, services, resources, and practical next steps.
Advertise With The Ledger
Reach the people you actually want to reach.
The Lunatic Ledger is built for amputees, people facing limb loss, families, caregivers, and allies. We offer a limited number of clearly labeled sponsorship and advertising positions designed to put relevant organizations, products, services, and resources in front of a focused community.
Who You Reach
A defined community, not generic impressions
The Lunatic Ledger serves readers navigating the real world of limb loss: daily living, prosthetics, rehabilitation, work, travel, accessibility, relationships, technology, advocacy, costs, insurance, and the absurd moments nobody warns you about.
That creates natural opportunities for advertisers whose products or services solve real problems for this audience. We are especially interested in long-term partners that respect readers, communicate honestly, and understand that credibility matters more than hype.
A smaller, well-defined audience can be far more valuable than a large audience with no clear reason to care about your offer.
Families & caregivers
People helping with purchases, transportation, care decisions, home adaptations, recovery, and everyday logistics.
Clinicians, advocates & community organizations
Professionals and organizations interested in limb-loss issues, access, rehabilitation, adaptive living, and patient experience.
Who Fits The Ledger
Relevance comes first
- Prosthetic and orthotic manufacturers, clinics, components, accessories, and service providers
- Adaptive clothing, footwear, mobility, travel, home-accessibility, and daily-living products
- Rehabilitation, physical therapy, occupational therapy, and recovery-related services
- Adaptive sports, recreation, outdoor, fitness, transportation, and vehicle-adaptation organizations
- Insurance, benefits, financial-assistance, legal-resource, and advocacy organizations serving the community
- Research programs, nonprofit organizations, conferences, clinics, education, and community initiatives
Advertising Positions
Limited inventory by design
Presenting Sponsor
High-visibility placement immediately below the opening/front-page area. Best for an organization seeking broad association with the weekly edition.
- Prominent placement near the top of the page
- Logo, brief message, and call to action
- Clearly identified as sponsor content
Primary Sponsor
Placed between You Can't Make This Up and Beyond the Prosthesis, separating lighter editorial content from deeper reporting.
- Full-width responsive unit
- Strong mid-page visibility
- Suitable for clinics, manufacturers, services, and major campaigns
Featured Partner
Placed between The Practical Ledger and The Weekly Ledger. This is a natural commerce position after useful, product-oriented content.
- Strong fit for adaptive products and services
- May support an affiliate relationship when appropriate
- Commercial relationship disclosed to readers
Sponsored Message
Placed between The Unfinished Life and Reader Dispatches, after long-form human-interest content and before community participation.
- Full-width sponsor message or banner
- Best for broad, reader-relevant brand campaigns
- Clearly separated from editorial content
Community Partner
Placed directly under the Community Board. Ideal for organizations, events, support resources, clinics, nonprofits, adaptive sports, and local or regional partners.
- Community-focused context
- Full-width responsive placement
- Excellent fit for event and resource promotion
Supporting Sponsor
A final sponsor strip immediately above the site footer. It is intentionally placed above—not below—the footer so the footer remains the clear end of the publication.
- Compact supporting-sponsor treatment
- Good for recurring or sitewide partners
- May be sold separately or bundled with another position
A
Presenting SponsorBelow the opening/front-page areaB
Primary SponsorBetween You Can't Make This Up and Beyond the ProsthesisC
Featured PartnerBetween The Practical Ledger and The Weekly LedgerD
Sponsored MessageBetween The Unfinished Life and Reader DispatchesE
Community PartnerDirectly below the Community BoardF
Supporting SponsorOptional strip immediately above the footerCreative Specs
Simple, readable, responsive
| Recommended desktop creative | Up to 970 x 250 px for primary full-width units. Compact sponsor strips may use a shallower format. |
|---|---|
| Mobile | Responsive creative is preferred. Important text and logos should remain readable at approximately 320 px wide. |
| File types | JPG, PNG, or WebP. Static creative is preferred at launch. |
| Logo | High-resolution transparent PNG or WebP when the placement uses a logo-plus-copy treatment. |
| Copy | Short headline, concise supporting text, and one clear call to action. The Ledger may request edits for clarity or fit. |
| Destination | One working landing-page URL. Tracking parameters are welcome. |
| Disclosure | Ads, sponsored messages, affiliate relationships, free products, and other material relationships are identified clearly. |
Sponsorship Standards
Trust is worth more than one ad sale
Advertising does not purchase editorial approval.
The Lunatic Ledger welcomes commercial support from organizations that fit the readership. That support does not give a sponsor control over reporting, reviews, criticism, product comparisons, reader submissions, or editorial conclusions.
We Expect
- Accurate product, service, pricing, and availability claims
- Clear disclosure of material relationships
- Respectful representation of people with limb loss
- A real connection between the advertiser and reader needs
We Reserve The Right To Decline
- Misleading medical or performance claims
- Predatory, deceptive, or exploitative offers
- Creative that imitates editorial content too closely
- Advertising that conflicts with reader trust or publication standards
Rates & Packages
Launch inventory is handled directly
Launch and founding-partner rates are available directly from The Lunatic Ledger. Packages may include a single placement, multi-issue commitments, presenting sponsorships, community partnerships, or combinations of website and newsletter inventory as those channels are activated.
We are not publishing inflated audience projections or generic rate-card promises before the publication has established its live circulation and traffic. Availability and pricing will be quoted based on the position, campaign length, creative requirements, and fit with the readership.
Founding Partners
Interested in getting in early?
Ask about launch availability, recurring sponsorships, and preferred placement before the first issue inventory is fully committed.
Request advertising availability.
Tell us who you are, what you want to promote, and which position interests you. We will use that information to start the conversation.
Direct email: advertising@lunaticledger.com